Amazon

Hi! We are SJ (they/he) and Misty (she/her), the queer millennial couple behind Euphoria Threads.

We founded ET in 2023 with a mission to uplift trans and queer joy by creating apparel and accessories that make queer and trans folx feel empowered, seen, and represented.

We are dedicated to putting positivity into the world and giving back to charity. Our gender-free apparel celebrates the 2SLGBTQIA+ community and is rooted in kindness, inclusivity, and love.

We draw strength from the courage of those who have fought for equality and acceptance, from the resilience of those who have faced adversity with unwavering resolve, and from the creativity of those who have embraced their authentic selves in a world that sometimes seeks to silence or suppress them.

SJ is an Asian American millennial who identifies as nonbinary transmasc and uses he/they pronouns, and Misty is a queer millennial who uses she/her pronouns. We are excited to use our nearly three decades of combined experience in the custom apparel industry to bring our shared vision to life.

As proud members of the queer and trans communities, we understand the importance of community and representation. We draw inspiration from our own identities and experiences, as well as the courage, resilience, and diversity of our 2SLGBTQIA+ community, knowing that together, we are stronger.

Thanks for being here!

All our love,
SJ and Misty
Founders

GIVING BACK

We are dedicated to making a positive impact by giving back to the 2SLGBTQIA+ community.

Our commitment goes beyond creating inclusive gender-free apparel. We donate 20% of profits from every order to nonprofit organizations that provide essential resources, advocacy, and services to our community.

CHARITIES WE DONATE TO

The Crew That Makes the Magic Happen

Founder & Creative Director

SJ MOECKER (they/he)

Hello, I'm SJ, an Asian American millennial who identifies as nonbinary transmasc and use they/he pronouns. My passions lie in art, photography, the outdoors, camping with friends, and exploring the world. If there's a box of vegan chocolate chip cookies nearby, you can bet it won't last long around me. I have 16 years of experience in the custom apparel industry, and am passionate about creating clothing that uplifts and spreads love throughout the community.

Founder & CEO

MISTY MOECKER (she/her)

Hey there, I am Misty, a white millennial who identifies as agender. I generally use she/her pronouns but any pronouns are fine by me. I enjoy reading, listening to music, and dabbling in various arts and crafts - particularly fiber arts like macrame, embroidery, and tie dye. With a decade of professional leadership experience and over a dozen years working in the custom apparel industry, I'm passionate about translating that to our customer experience and product quality.

KATY GREEN

Digital Operations Manager
(she/her)

VANESSA ERICKSON

Data & Analytics
(she/her)

WHY SHOP ET

Premium Cotton Apparel

All of our apparel is made from super-soft, premium cotton that feels amazing from the first wear to the hundredth.

With both Bella+Canvas lightweight tees and Comfort Colors heavyweight tees, you can keep it chill or rock that classic ‘90s vibe.

SHOP TEES

Queer, Trans, BIPOC Artist

All art is created by our Creative Director, SJ, with most designs hand-drawn. We pull inspiration from queer pop culture, current events, and personal experiences to craft exclusive pieces that are as unique and bold as you are.

SHOP COLLECTIONS

Inclusive Designs and Sizing

We promote inclusivity and diversity by offering unique designs that celebrate the variety of identities within our LGBTQIA+ community.

Additionally, we want everyone to find their perfect fit, so our size offering ranges from XS to 5X with no difference in price based on size.

FIND YOUR FIT

BE GOOD. DO GOOD.

We all know the line "Be Good" from the 1982 sci-fi classic E.T. the Extra-Terrestrial (If you haven't seen it, you must watch it). SJ is a die-hard E.T. fan so this was a (very) happy accident when we realized our brand has the same initials as E.T. The film conveys a message of hope, underscoring the importance of empathy and understanding in a world that can be cruel and divisive. E.T.'s famous line is built into our brand's purpose: Be Good. Do Good. To remind you to love and be good to yourself, and do good by helping others when you can.