About Us

Hi! We are the queer millennial couple behind Euphoria Threads.

We are SJ (they/he) and Misty (she/her), the couple behind Euphoria Threads Apparel Co. We founded this company in 2023 with a mission to uplift trans and queer joy by creating apparel and accessories that make the trans and queer communities feel celebrated, empowered, and represented.

We believe clothing is more than fabric. It's a canvas for self-expression and self-love.

We draw strength from the courage of those who have fought for equality and acceptance, from the resilience of those who have faced adversity with unwavering resolve, and from the creativity of those who have embraced their authentic selves in a world that sometimes seeks to silence or suppress them.

SJ is an Asian American millennial who identifies as nonbinary transmasc and uses he/they pronouns, and Misty is a queer millennial who uses she/her pronouns. We are excited to use our nearly three decades of combined experience in the custom apparel industry to bring our shared vision to life.

As proud members of the queer and trans communities, we understand the importance of community and representation. We draw inspiration from our own identities and experiences, as well as the courage, resilience, and diversity of our queer and trans community, knowing that together, we are stronger.

Together, we can create a more inclusive world.

Thanks for being here!

- SJ and Misty

GIVING BACK

We are dedicated to making a positive impact within the LGBTQ+ community by giving back.

With every apparel and sticker purchase, 20% of profits goes directly to non-profit organizations who provide support and resources to the LGBTQ+ community.

CHARITIES WE DONATE TO

SHOP BY CHARITY

SIDE BY SIDE CHARITY

THE TREVOR PROJECT CHARITY

TRANS YOUTH EQUALITY FOUNDATION CHARITY

MEET OUR TEAM

Co-Founder & Creative Director

SJ MOECKER (they/he)

Hello, I'm SJ, an Asian American millennial who identifies as nonbinary transmasc and use they/he pronouns. My passions lie in art, photography, the outdoors, camping with friends, and exploring the world. If there's a box of vegan chocolate chip cookies nearby, you can bet it won't last long around me. I have 16 years of experience in the custom apparel industry, and am passionate about creating clothing that uplifts and spreads love throughout the LGBTQ+ community.

Co-Founder & CEO

MISTY MOECKER (she/her)

Hey there, I am Misty, a white millennial who identifies as agender. I generally use she/her pronouns but any pronouns are fine by me. I enjoy reading, listening to music, and dabbling in various arts and crafts - particularly fiber arts like macrame, embroidery, and tie dye. With a decade of professional leadership experience and over a dozen years working in the custom apparel industry, I'm passionate about translating that to our customer experience and product quality.

KATY GREEN

Digital Operations Manager
(she/her)

VANESSA ERICKSON

Data & Analytics
(she/her)

Premium Cotton Apparel

All of our tees, tanks, and hoodies are crafted from premium, soft fabrics. They are pre-shrunk to ensure they fit the same on day one as they do on day one hundred.

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Artwork Designed by Queers

All our artwork is exclusively designed in-house by our Creative Director, SJ, guaranteeing the uniqueness of each product. We draw inspiration from queer pop culture trends, current events, and personal experiences.

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